Your Super Bowl Spread Could Use a Superior Hot Dog (2024)

Dangerously addictive and in the United States after crossing the U.S.-Mexico border: the Sonoran-style hot dog.

A porky product that rose to prominence while being sold from carts by students at the University of Sonora who were attending baseball games on the school’s campus in Hermosillo, the Sonoran-style hot dog comes topped with a lot more than ketchup, mustard or relish. A Mexican take on the all-American classic, the bacon-wrapped dog is grilled until crisp and stuffed into a savory roll called a bolillo before being topped off with some combination of pinto beans, chopped tomatoes, grilled and raw onions, mayonnaise, mustard and jalapeños.

Brought across the border to Arizona by immigrants, the decadent dogs (which are popular enough to warrant their own food trail) are now sold by at least 200 “doguero” vendors in Tuscon as well as at a plethora of local establishments, most notably the trio of El Güero Canelo eateries, which are quite popular with University of Arizona students who are up late..studying.

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Chef Aaron May, a Food Network personality who has appeared on shows including Diners, Drive-Ins and Dives, Best Thing I Ever Ate and Guy’s Grocery Games, attended the University of Arizona and was first introduced to the Sonoran-style dog while tailgating before Wildcat games. That’s one of the reasons he’ll be serving up Tucson’s top dogs before the Super Bowl alongside other celebrity chefs like Bobby Flay, Marc Murphy and Michael Symon at The Players Tailgate to Las Vegas.

“Sonoran dogs were a mainstay of college football for me. That’s really where I fell in love with them and embraced them,” May tells InsideHook. “I noticed as I got older and started working with some NFL teams that the Sonoran hot dog was not really a thing in the rest of the country. You’d show up at a Colts game with a Sonoran-style hot dog and people would be like, ‘What is this?’ It might as well have been alien soylent or whatever. People had no idea what it was. Nobody had ever seen anything like it.”

With events like The Players Tailgate, May is hoping to raise awareness about the hot dog at the top of his heap.

“I think hot dogs are one of the best things you can eat,” May says. “When I worked as a cook in New York City and lived on the Lower East Side, I used to go to Katz’s. Everybody goes to Katz’s for pastrami. I’d go to Katz’s for a hot dog. They’re great. Even a NYC dirty-water dog is delicious. Chicago-style dogs are amazing. But the Sonoran dog, there’s just something special about it to me. You get the beans. You get the sauces. You get this bacon-wrapped dog on pillowy bread. A Sonoran dog really has character with all its different textures and flavor components. I think it is unrivaled.”

A super dog for, wait for it, the Super Bowl. “If you’re watching a game, I almost feel like you have to have a hot dog. If you don’t eat a hot dog, you weren’t even really there,” May says. “The hot dog can be a meal. It can be a snack. It can be just an emotional support blanket. I think that hot dogs are perfect for everything.”

Including your Super Bowl party.

Aaron May's Sonoran-style hot dogs

Prep Time: 5 minutes

Cook Time: 25 minutes

Total Time: 30 minutes

Servings: 4 hot dogs

Ingredients
  • 4 slices bacon
  • 4 6:1 beef hot dogs
  • 1 tbsp. vegetable oil
  • 1 cup white onion, diced
  • 4 jalapeno peppers
  • 4 sweet hot dog buns or boliilo rolls
  • 1 cup cooked pinto beans, warm
  • ½ cup diced tomato
  • 2 tbsp. verde hot sauce (Cutino Sauce Co.)
  • 2 tbsp. yellow mustard
  • 2 tbsp. Dukes Mayonnaise
Directions
    1. Wrap each hot dog in a slice of bacon from end to end diagonally until the whole strip of bacon is rolled around the hot dog.

    2. Heat a heavy-bottom skillet over medium heat. Add the bacon-wrapped hot dogs and cook, turning every 2 to 3 minutes, until browned on all sides. Remove from and reserve hot.

    3. In the same skillet, heat the vegetable oil and add ¾ cup chopped white onion. Sauté the onion until translucent, 4-5 minutes. Remove from pan and add to a small mixing bowl with remaining raw onion, jalapeno and tomato.

    4. Place one bacon-wrapped hot dog in a bun, then spoon on a generous tablespoon of warm pinto beans and about a tablespoon of the cooked onion mixture.

    5. Top with hot sauce, mustard and mayonnaise. Repeat with the remaining hot dogs and serve hot.

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Your Super Bowl Spread Could Use a Superior Hot Dog (2024)

FAQs

How much will a hot dog be at the Super Bowl? ›

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

How did hot dogs spread? ›

These types of sausages were culturally imported from Germany and became popular in the United States. It became a working-class street food in the U.S., sold at stands and carts. The hot dog became closely associated with baseball and American culture.

What was the name of the food truck that toured the United States selling hot dogs? ›

By 1936, the first modern food truck, Wienermobile, took over America, advertising the Oscar Meyer wieners. The Wienermobile toured the country selling hot dogs and became a sensation at schools, parades, orphanages, hospitals, and more.

How do they cook the hot dogs for the hot dog eating contest? ›

Nathan's method is to slow-cook them, starting on low heat and upping the temperature until they're cooked through, about 40 minutes later. By 12:15 p.m., all 1,000 hot dogs are suited up in untoasted buns and ready for the competition.

What is the most eaten food during the Super Bowl? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

How much is a pizza at the Super Bowl? ›

Pictures from inside the Allegiant Stadium this Super Bowl week have shown exactly what people will have to pay for basic food and drink. When it comes to a single slice of double pepperoni pizza, you're looking at $13.99 (£11.09). It's a dollar less without the meat.

What country eats the most hot dogs? ›

The countries which recorded the highest sausage consumption per capita in 2021 were Germany with a per capita consumption of 21kg per person and following Germany was the Czech Republic with a per capita consumption of 19kg per person.

What is a hot dog without a bun called? ›

Originally Answered: What do you call a hotdog without the bun? It's still a hot dog. However. if you want to be more precise, call it by the name for that type of sausage. Traditionally, a hot dog (sandwich) is made with a wiener.

What is a hot dog called in England? ›

No, we don't call hot dogs "sausage sandwiches" in England, we call them hot dogs. Hot Dogs. Sausage Sandwich.

Is there a bathroom in the Wienermobile? ›

Wienermobile drivers

The duties of a Hotdogger include: "... sharing photos and videos on social media, answering questions about the brand and the vehicle (the most frequently asked question is if there's a bathroom in the back, to which they respond: 'No, it's not a Weenie-bago'), and distributing swag."

How much was the Costco hot dog? ›

Bringing production in-house, he added, eventually enabled the store to turn a profit on the popular menu item even at a $1.50 price tag. Today, Costco sells nearly 200 million hot dogs a year from its food courts, Fortune's Wahba reports.

How much does a Wienermobile cost? ›

Our prototype Wienermobile was constructed in 1969 (and has since undergone an unprecedented two decades of testing) at a cost of $60,000. With volume production, Oscar Mayer marketing types are hopeful of lowering the price of a production Wienermobile to a base of $7950, or about $1.59 per lb.

Can you microwave hot dogs without water? ›

Prep your frank. Wrap it in a paper towel and place it directly in the microwave or put the hot dog on a plate and cover it with a paper towel. The paper towel traps the moisture that escapes from the hot dog as it cooks, keeping it nice and juicy. Cook on high.

Are hot dogs better boiled or microwaved? ›

Although the microwaved hot dogs were tastier than the boiled ones, I don't think the time I spent wrapping and heating the franks was worth it. They lacked the crispy exterior of the air-fried and grilled hot dogs.

How much does a hot dog cost at an NFL game? ›

Price of a hot dog at National Football League games in 2023, by team (in U.S. dollars)
CharacteristicConcession stand price in U.S. dollars
Jacksonville Jaguars7.29
New York Giants7
New York Jets7
Pittsburgh Steelers6.79
9 more rows
Mar 21, 2024

How much is a 30-second Super Bowl cost? ›

A 30-second spot to air during the 2024 Super Bowl costs $7 million : NPR. A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago.

What is the average price to the Super Bowl? ›

Still, ticket pricing in 2022 was lower 12 days before the event, with the average ticket on their platform listed for $10,194. Last year, the average ticket was sold for $8,867, and this year's average price is more than twice what it was for the Super Bowl in Atlanta in 2019.

How much are Super Bowl tickets in 2024? ›

Super Bowl ticket price history
YearSuper BowlTicket Cost
202155$4,000
202256$5,823
202357$3,480
202458$6,559
54 more rows
Feb 11, 2024

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