Best Super Bowl Food Commercials of All Time: Watch (2024)

An ad to remember! Each year, various brands vie to create a memorable Super Bowl ad, but whether they’re advertising food, cars or anything in between, the spots aren’t always successful.

However, some commercials, especially the food-focused ones, are remembered fondly for years after they debut. Take Betty White’s Snickers ad for example. The 2010 spot featured the Hot in Cleveland alum assuming the role of Mike, a young guy playing football with his friends in a park.

After Mike (who is actually White) gets tackled during a play and pushed in the mud, one of his pals tells him, “You’re playing like Betty White out there,” and he gets angry. At that point, Mike’s girlfriend offers him a Snickers to get him back on track. After taking a bite, White vanishes and Mike reappears, assuming his actual identity.

The commercial ends with the now memorable catchphrase: “You’re not you when you’re hungry.”

The popular ad featuring The Proposal actress spawned several more as part of the same campaign. Those subsequent commercials starred celebrities such as the late Robin Williams, Joe Pesci and more.

Another memorable Super Bowl spot from years past is the 2001 Pepsi ad that capitalized on Britney Spears’ rising pop stardom. The commercial combined the “Baby One More Time” songstress’ signature sound with an old Pepsi jingle, creating an earworm that was hard to forget.

Though singers showing up in Pepsi commercials is nothing new — Michael Jackson famously appeared in a 1984 ad — Spears’ turn seemingly opened the door for other contemporaneous artists and musicians to follow in her footsteps. Case in point: Beyoncé, Cardi Band Super Bowl LIV halftime performers Jennifer Lopez and Shakira have all appeared in Pepsi spots since, though not all of them have debuted during a Super Bowl.

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In other instances, food brands have used their Super Bowl ads as a way to tap into the cultural zeitgeist. For example, Bud Light and HBO joined forces in 2019 to create a commercial that drummed up enthusiasm about the final season of Game of Thrones (which premiered a few months later) using the fictional world of Dilly Dilly.

Scroll down to see even more memorable Super Bowl food commercials:

An ad to remember! Each year, various brands vie to create a memorable Super Bowl ad, but whether they’re advertising food, cars or anything in between, the spots aren’t always successful.However, some commercials, especially the food-focused ones, are remembered fondly for years after they debut. Take Betty White’s Snickers ad for example. The 2010 spot featured the Hot in Cleveland alum assuming the role of Mike, a young guy playing football with his friends in a park.After Mike (who is actually White) gets tackled during a play and pushed in the mud, one of his pals tells him, “You’re playing like Betty White out there,” and he gets angry. At that point, Mike’s girlfriend offers him a Snickers to get him back on track. After taking a bite, White vanishes and Mike reappears, assuming his actual identity.The commercial ends with the now memorable catchphrase: “You’re not you when you’re hungry.”The popular ad featuring The Proposal actress spawned several more as part of the same campaign. Those subsequent commercials starred celebrities such as the late Robin Williams, Joe Pesci and more.[sendtonews type="float" key="hufCdtyVoE-3114053-14453"]Another memorable Super Bowl spot from years past is the 2001 Pepsi ad that capitalized on Britney Spears’ rising pop stardom. The commercial combined the “Baby One More Time” songstress’ signature sound with an old Pepsi jingle, creating an earworm that was hard to forget.Though singers showing up in Pepsi commercials is nothing new — Michael Jackson famously appeared in a 1984 ad — Spears’ turn seemingly opened the door for other contemporaneous artists and musicians to follow in her footsteps. Case in point: Beyoncé, Cardi Band Super Bowl LIV halftime performers Jennifer Lopez and Shakira have all appeared in Pepsi spots since, though not all of them have debuted during a Super Bowl.In other instances, food brands have used their Super Bowl ads as a way to tap into the cultural zeitgeist. For example, Bud Light and HBO joined forces in 2019 to create a commercial that drummed up enthusiasm about the final season of Game of Thrones (which premiered a few months later) using the fictional world of Dilly Dilly.Scroll down to see even more memorable Super Bowl food commercials:

Credit: YouTube

Best Super Bowl Food Commercials of All Time: See Ads From Bud Light, M&M's and More

An ad to remember! Each year, various brands vie to create a memorable Super Bowl ad, but whether they’re advertising food, cars or anything in between, the spots aren’t always successful.However, some commercials, especially the food-focused ones, are remembered fondly for years after they debut. Take Betty White’s Snickers ad for example. The 2010 spot featured the Hot in Cleveland alum assuming the role of Mike, a young guy playing football with his friends in a park.After Mike (who is actually White) gets tackled during a play and pushed in the mud, one of his pals tells him, “You’re playing like Betty White out there,” and he gets angry. At that point, Mike’s girlfriend offers him a Snickers to get him back on track. After taking a bite, White vanishes and Mike reappears, assuming his actual identity.The commercial ends with the now memorable catchphrase: “You’re not you when you’re hungry.”The popular ad featuring The Proposal actress spawned several more as part of the same campaign. Those subsequent commercials starred celebrities such as the late Robin Williams, Joe Pesci and more.[sendtonews type="float" key="hufCdtyVoE-3114053-14453"]Another memorable Super Bowl spot from years past is the 2001 Pepsi ad that capitalized on Britney Spears’ rising pop stardom. The commercial combined the “Baby One More Time” songstress’ signature sound with an old Pepsi jingle, creating an earworm that was hard to forget.Though singers showing up in Pepsi commercials is nothing new — Michael Jackson famously appeared in a 1984 ad — Spears’ turn seemingly opened the door for other contemporaneous artists and musicians to follow in her footsteps. Case in point: Beyoncé, Cardi Band Super Bowl LIV halftime performers Jennifer Lopez and Shakira have all appeared in Pepsi spots since, though not all of them have debuted during a Super Bowl.In other instances, food brands have used their Super Bowl ads as a way to tap into the cultural zeitgeist. For example, Bud Light and HBO joined forces in 2019 to create a commercial that drummed up enthusiasm about the final season of Game of Thrones (which premiered a few months later) using the fictional world of Dilly Dilly.Scroll down to see even more memorable Super Bowl food commercials:

Credit: Youtube

PopCorners' Homage to 'Breaking Bad' (2023)

In 2023, the snack brand enlisted Bryan Cranston and Aaron Paul to reprise their roles as Walter White and Jesse Pinkman, respectively, for an ad spoofing their time on the AMC drama Breaking Bad. "Yo, what's up?" Paul says at the beginning of the clip while snacking on PopCorners next to Walter and Jesse's famous RV.

Credit: YouTube

Cheetos’ 'U Can’t Touch This' Commercial (2020)

The snack brand rewrote history with MC Hammer in 2020, as the musician starred in a faux flashback scene that showed him writing his hit “U Can’t Touch This” with Cheetos dust on his fingers. When he realized he could not place his hands on the piano without transferring the cheese, the idea for the song was — jokingly — born.

Credit: YouTube

Bud Light/HBO's 'Joust' Commercial (2019)

In an effort to promote the final season of Game of Thrones in 2019, HBO “highjacked” Bud Light’s Super Bowl spot and gave viewers a look inside the fictional Dilly Dilly universe before the familiar opening chords of the GOT theme song began playing. The unexpected ad was the talk of social media and livened up what was an otherwise boring Super Bowl.

Credit: YouTube

Doritos Blaze Commercial (2018)

In 2018, a pair of Doritos and Mountain Dew commercials paired famous actors with well-known rappers and their iconic songs. The first ad, for Doritos, featured Game of Thrones alum Peter Dinklage rapping along with Busta Rhymes to “Look at Me Now.” It was memorable, to say the least.

Credit: YouTube

Mountain Dew Ice Commercial (2018)

The second spot in the series, which was for Mountain Dew, featured Morgan Freeman appearing along with Missy Elliott to rap her hit, “Get Ur Freak On.” A song of fire and ice indeed!

Credit: YouTube

Budweiser's 'Puppy Love' Commercial (2014)

What do you get when you pair a puppy and one of Budweiser's regal Clydesdales? An aww-worthy commercial Super Bowl viewers won’t soon forget. Set to the tune of Passenger's "Let Her Go," this 2014 ad focused on the friendship between the two animals and became an instant hit.

Credit: YouTube

Doritos 'Man’s Best Friend' Commercial (2012)

Not only did this commercial ignite the age old dog vs. cat feud (using a Great Dane with questionable motives no less), but it proved that every man has his price. For the fella in this ad, that price was two small bags of Doritos.

Credit: YouTube

'Sexy and I Know It' M&M's Commercial (2012)

This 2012 commercial finally answered the lingering question of what M&M’s look like naked. Plus, it was set to LMFAO’s tune of the moment, “Sexy and I Know It.”

Credit: YouTube

Snickers' Betty White Commercial (2010)

National treasure Betty White, who was 88 when this commercial aired during the 2010 game, helped coin the candy brand’s now famous “You're not you when you're hungry” tagline thanks to this spot, which sees the Golden Girls alum get tackled in a football game.

Credit: YouTube

Pepsi’s Britney Spears Commercial (2001)

The then-teen sensation starred in a Super Bowl commercial for the soda brand in 2001 that combined her unmistakable pop style with one of the company’s old jingles. The result was a catchy ad that put Pepsi on the Super Bowl commercial map for modern audiences.

Credit: YouTube

McDonald's 'The Showdown' Commercial (1993)

This 1993 ad saw rivals Larry Bird and Michael Jordan pitted against one another all because of a tasty Big Mac. Despite airing during the biggest football game of the year, the commercial popularized the now quotable basketball refrain, “Nothing but net.”

Credit: YouTube

Pepsi’s Cindy Crawford Commercial (1992)

Before Britney had everyone humming the Pepsi jingle, supermodel Cindy Crawford made drinking from a Pepsi can look ridiculously cool. Her 1992 Super Bowl ad was so iconic that the brand remade it in 2018 featuring her then 18-year-old son, Presley Gerber.

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In this article

Betty WhiteBritney SpearsCindy CrawfordMichael JordanMorgan J FreemanPeter Dinklage
Best Super Bowl Food Commercials of All Time: Watch (2024)

FAQs

Where can I watch Super Bowl commercials? ›

The commercials which air during the Super Bowl are the highlight of the big game for many viewers. You can watch the Super Bowl, and its accompanying commercials, live as they premieres on DIRECTV Stream (free trial) or Paramount Plus (free trial).

What are the top 3 most expensive Super Bowl commercials of all time? ›

The most expensive Super Bowl commercials include Jurassic World ($11.9 million), Bud Light ($12 million), Chrysler ($16 million), Ford ($16.2 million), and two tech companies for a combined $33.6 million.

What is the top rated Super Bowl commercial in 2024? ›

The 2024 winner was State Farm's "Like a Good Neighbaaa," starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68. Rounding out the this year's top five were ads from Dunkin', Kia, Uber Eats and the NFL.

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